For the travelling exhibition “100 Beste Plakate 24” we had the opportunity to design the visuals for the stop at the Hochschule der Künste Bern. Together with Jonas Luyten, we decided to question the medium “Poster”, reduce it to it’s purest form and question what informations are necessary and what a potential viewer needs to perceive.
The white front carried all the stripped-down functional information, while the blueback / backside of the poster carried all the “unnecessary” information.
We flipped a poster around, both literally and conceptually, and that’s how the event was promoted throughout the city of Bern.
We flipped a poster around, both literally and conceptually, and that’s how the event was promoted throughout the city of Bern.